Amazon Advertising Reporting & Analysis

Reporting & Analysis

Provide the blueprint for measurement outputs supporting Amazon Advertising.

Scope & Audience

• Define who consumes these reports (channel managers, analytics pods, executives).
• List the core business questions the reporting suite must answer.
• Note prerequisite data sources, permissions, and tooling.

Available Guides

• Prebuilt Dashboard Examples – ready-to-use layouts and visualization patterns.
• Common Reports – recurring scorecards and diagnostic views.
• Custom Event Use Cases – bespoke analyses blending platform and first-party data.

Governance & Cadence

• Update frequency for dashboards and reports plus responsible owners.
• Documentation expectations (versioning, changelog, links to definitions).
• Alignment with executive, marketing, and cross-channel review meetings.

Request & Backlog Process

• How to submit reporting enhancements or new visualization requests.
• Triage criteria to prioritize work (impact, complexity, dependencies).
• Ownership matrix for delivery, QA, and rollout communication.