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AdRoll Event Tracking

Event Tracking

Capture the event architecture required to optimize AdRoll campaigns.

Event Catalogue

  • Core events to implement (e.g., view content, add to cart, lead, purchase).
  • Required parameters and formatting for optimization or attribution.
  • Ownership for maintaining the event list and coordinating updates.

Implementation Steps

  • Mapping events to website or app interactions and business logic.
  • Tag manager, SDK, or server-side configuration details.
  • Conversion API or offline upload considerations for resilient measurement.

QA & Monitoring

  • Validation tools (event testers, pixel helpers, log aggregators).
  • Sampling plan for verifying event volume and payload accuracy.
  • Alerting thresholds for sudden drops, spikes, or duplicate events.

Documentation & Alignment

  • Links to tracking plans, schema documents, and analytics tickets.
  • Cross-channel naming conventions to keep reporting aligned.
  • Change management process for new or deprecated events.