AdRoll Common Reports

Common Reports

Outline the recurring reporting packages teams expect when managing AdRoll.

Always-On Performance Pack

• Core metrics (spend, reach, impressions, conversions, efficiency KPIs).
• Variance analysis by campaign, objective, audience, and creative.
• Delivery format (Looker, Sheets, Tableau) and distribution cadence.

Funnel & Lifecycle Views

• Stage definitions for awareness, consideration, and conversion.
• Required segmentations (placement, creative format, audience cohort).
• Interpretation guidance and action triggers when metrics shift.

Budget & Pacing Suite

• Pacing versus plan dashboards with thresholds for over or underspend.
• Alert workflow when budgets deviate from plan or approach caps.
• Finance reconciliation tie-ins for invoice and accrual tracking.

Audience & Creative Insights

• Breakdown templates highlighting creative winners and fatigue.
• Audience overlap, frequency, and saturation reporting.
• Steps to feed insights into optimization or testing meetings.