Analytics Implementation FAQ

What are the main ways to add analytics to my site?

Most analytics tools support three primary methods:

1. Native implementation – embed the JavaScript snippet directly on each page.
2. Tag manager – load the analytics tag through Google Tag Manager, Tealium, or a similar system.
3. Customer data platform (CDP) – send data via Segment or another CDP that forwards events to analytics providers.

Which method is best for single‑page applications?

Tag managers and CDPs work well because they can fire events without refreshing the page. Native scripts also work, but you must manually trigger page view events on route changes.

Can I install analytics in a mobile app?

Yes. Most vendors offer SDKs for iOS and Android. You can integrate these natively or through cross‑platform frameworks like React Native.

How do I track server‑side events?

Use the provider’s REST API or server‑side SDK. This is helpful for ecommerce conversions or any event that happens outside the browser.

Is it possible to combine multiple methods?

Absolutely. You might load Google Analytics via Tag Manager while sending custom events from your backend API.

What if my platform doesn’t support JavaScript?

Most analytics providers offer pixel tracking or HTTP endpoints so you can send data from static sites, emails, or other environments where JavaScript is limited.

Are there privacy concerns with these methods?

Yes. Always ensure your implementation complies with regulations like GDPR or CCPA and provide users with clear opt‑out options.